New Way Strategies Logo - A new Progressive Political Consulting firm
Winner
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This customer received 152 logo designs from 61 designers. They chose this logo design from ZJ Design as the winning design.
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Logo Design Brief
Need a logo design for a Democratic party-affiliated political consulting firm company. Progressive in values, seeking a "new way" to run political campaigns. Not the typical DC political cookie-cutter services, but rather a focus on client relationships over the bottom line. Our firm will be primarily focused on creating compelling direct mail pieces, as well as direct text outreach to voters who are likely to vote in upcoming elections.
Target Market(s)
Democrats running for office
Industry/Entity Type
Political
Logo Text
New Way Strategies
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Something to signify that we are progressive, forward and free thinking, not the status quo, outside-the-box, etc.
Nice to have
- Doesn't confuse people by thinking it's a Republican firm based on color scheme, while also not having the typical Democratic party blue in it.
Should not have
- Donald Trump. Ever.
I was a partner at a firm called Yellow Dog Strategies. I want zero connection to any of that in the visual or the color scheme.
Payments
1st place
US$260
Participation payments x 5
US$10