Echelon Sports Agency Logo and Branding

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This customer received 190 logo designs from 62 designers. They chose this logo design from Natasha Board as the winning design.
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We need a new logo and submark design for use on websites, social media, letterhead, business cards, etc.
We are a full service professional sports agency that deals with contract negotiation, marketing, athlete branding. We deal in the domestic and international markets.
The definitions of Echelon include:
noun: echelon; plural noun: echelons
1. a level or rank in an organization, a profession, or society.
"the upper echelons of the business world"
2. Military
a formation of troops, ships, aircraft, or vehicles in parallel rows with the end of each row projecting further than the one in front.
We would prefer color schemes using black, red, metallic gold, white, and/or silver. We'd like to incorporate some "movement" into the logo.
We are looking for something bold, clean, and highly professional.
Target Market(s)
College and professional athletes
Industry/Entity Type
Entertainment Industry
Logo Text
Echelon Sports
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Anything professional and clean
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Depth, clean lines, sleekness
Nice to have
- Creativity, movement, texture (for cards)
Should not have
- Cookie-cutter type projects that have been recycled