New Furniture Brand needs fresh logo for product line

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This customer received 209 logo designs from 72 designers. They chose this logo design from MX-Design as the winning design.
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We sell all categories of furniture such as sofas, sectionals, dining tables, chairs, lighting etc and need one brand and logo design that can be put on all our products. We need a fresh logo that will appeal to the millennial shopper to purchase furniture online and in-store called "detaiyle" which is the word detail and style put together to form detaiyle. To get an idea of our target market please visit www.article.com, www.roveconcepts.com, www.crateandbarrel.com, www.dotandbo.com, and www.apt2b.com. As you can see from these links and in the brief samples, they pay attention to the name, it's soft and eligible. The final design should communicate a desire to purchase furniture from detaiyle. It should make the customer proud and feel current, modern, and trendy when they see the packaging arrive with the brand detaiyle on it.
Target Market(s)
24-45 year old and millennial.
Industry/Entity Type
Furniture Store
Logo Text
detaiyle
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- easy to read
Should not have
- be too busy and hard to read