Retail Package Design for Consumer Product Goods (soup)
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This customer received 104 graphic designs from 31 designers. They chose this graphic design from Pantone Lab as the winning design.
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Graphic Design Brief
Company is in need of food package design (front and back). Product will be in a stand-up pouch-type packaging. Size is 10.4 inch (vertical) by 7.65 inch (horizontal). Product is for retail sales, so design needs to be eye catching. It's considered more healthy food, so would like the design to be communicate health.
Target Market(s)
Natural healthy food
Industry/Entity Type
Retail
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be done in Illustrator.
FRONT:
Clean, simple design that communicates premium and healthy food. Name of Product is "Beef & Seaweed Soup" with subtitle of "Made with Organic Seaweed"
- Callouts somewhere on the package: "Traditional Korean-Style Soup", "Fully Cooked, Ready in Minutes", and "Beef used raised with no hormones & antibiotics".
- Bottom of package should say "Net Wt. 2 LBs (32oz)" and "Keep Refrigerated".
BACKSIDE
- See attached document "Content for Backside" for content: Nutrition Fact, Ingredient List, Place for a bar code, brief summary of the product
Nice to have
- would like to see rendering of pouch
Files
Download all files - 7.4 MBJPG
fad50474
Tuesday, May 12, 2020
AI
Logo Tuesday, 12 May 2020 01:40:06
Tuesday, May 12, 2020
AI
Content for Backside Tuesday, 12 May 2020 01:40:06
Tuesday, May 12, 2020
DOCX
Ingredient List and NF Friday, 29 May 2020 15:15:06
Friday, May 29, 2020
Payments
1st place
US$150
2nd place
US$100
Participation payments x 4
US$10