• US$150

• 195 designs

• 79 designers

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Logo Design Brief

I need a simple logo that isn't too busy but is also memorable. For this company, the goal is to create innovative products for the hunting industry. This logo will be on everything from backpacks, packaging, the company website, the front pocket of t-shirts, stickers, letterhead, etc. I also want to make sure the logo isn't to cliche or "rednecky" (for lack of a better term). In other words, the logo can't pigeon hole the company into one segment of the market. It needs to be versatile in a way that it can go on a variety of items without looking tacky. I'd really like to avoid antlers or guns or anything like that unless it's really different from the hundreds of other logos like this because that limits the brand in my mind and makes it blend in with every other hunting logo. This needs to stand out from the rest of the logos in the hunting industry.

The other goal of this company is going to be to celebrate the other side of hunting that generational hunters and new hunters alike will understand. The camaraderie of being at hunting camp, playing cards into the night, having some laughs and catching up with people you haven't seen in a while, the gun raffles, the "big buck" stories, the process of scouting, harvesting a deer, processing it yourself, making it into sausage, steaks, grilling out in the summer months with the deer from last season. Hunting gets a bad rap a lot of the times but people who grew up with it will understand some of these nuanced ideas and I want to celebrate that as part of this company.

To me this logo needs to be able to represent all of these things without ever looking out of place. Have fun, be creative, and best of luck!

P.S. I have attached a word document with some not so great designs I threw together in Microsoft Word. Maybe one of them can be built off of...or maybe not. Just a possible start point.

Logo Text

HappyHuntingCo

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Native, CF Rock Age

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I feel like a good example of a logo I saw recently was from a company called SouthernProper. It's a good logo because it is simple and can be on the back of a casual t-shirt to the inner pocket of a sport coat. I like that kind of versatility in a brand logo.
  
  I like the "native" style text. Kind of like calligraphy. I don't what it to be too busy but I like the look of that text. Just an option...

Should not have

• camouflage, anything that makes it look corny/ tacky.

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Files