New Logo and Brand Book for Biotech Company that believes in Health Testing at home
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This customer received 228 logo designs from 100 designers. They chose this logo design from ZiangArt_Studio as the winning design.
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Logo Design Brief
NUTOPI needs a new design for its logo which can illustrate the goal of the company of improving health monitoring abilities for all people. NUTOPI is meeting this goal by providing contract research and manufacturing services and by developing their own technologies.
Our initial products are contract research and manufacturing but in the near future, we will offer some near-patient diagnostic tests which later will be also available for normal people to be performed in their homes for a low cost. The goal is to make as cheap as possible so ongoing testing and tracking of one's health can be done without it bursting the bank.
The logo must be created in two parts with two versions of the graphical part. We would like the name of the company can be used on its own, with the tag line (subheader) Laboratories. The style should be more like other Biotech companies that portray confidence and trust. The graphic logo next to the name shall come in two forms. Preferably round. One form should be an abstract picture that can be transformed to the second form which is a detailed logo that represents medical, diagnostic testing, laboratory, antibodies, immunology, and self-testing.
Target Market(s)
Small Biotech companies and later on for users of health test
Industry/Entity Type
Biotechnology
Logo Text
NUTOPI Labs or NUTOPI Laboratories
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.