Logo Design Project

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This customer received 78 logo designs from 28 designers. They chose this logo design from ppnelance as the winning design.
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Logo Design Brief
I want a circular logo device and font that will work for a financial services company.
The company name is Fluid Capital Group Pty Ltd and it is based in Australia.
I dont want too literal use of the word fluid i.e. rain drops but more the way water moves i.e. ripples on a pond, rapid, changing, adapting.
The company offers innovative financial services to Australians top 50 companies, mostly banks & insurance companies & law firms, so it needs to be respectful, words such as innovation, trust, strength, adgile.
Colours such as navy, royal blue and grey.
I want to use the logo device as a branding device on all materials. On the web site I want the logo to be anamated to express the adgile nature of the organisation.
Target Market(s)
Banks, insurance companies, property companies in australia highly intelectual lawyers and tax specialists
Industry/Entity Type
Financial
Logo Text
Fluid Capital Group
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- circular device (abstract logo) and Fluid Capital Group
Nice to have
- circular abstract device that expresses the movement of water
want to be able to animate the logo for the web site
Should not have
- no rain drops