Custom handmade crafting business needs a logo design.

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This customer received 200 logo designs from 76 designers. They chose this logo design from GenArt as the winning design.
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We need a logo for a Southeastern based company named "ImpARTing Duality”. This is a company led by a co-ed couple that offers handmade wood and vinyl craft products. The company’s goal is to promote and convey artistic expression by providing balance through art. The duality namesake stems from the owners’ differing approaches: systematic vs. chaotic. Due to this duality, we want the logo to incorporate the imagery of the Yin and Yang symbol with two penguins (profiles, silhouettes, etc.). The design should communicate two opposing sides that balance and complement one another. We are open to any color scheme as long as it follows the color concept of the Yin and Yang symbol.
Logo Text
ImpARTing Duality
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Imagery of two penguins incorporated into the design using the Yin and Yang concept. Highlight the "ART" text in Imparting Duality.
Nice to have
- We want the words "Imparting" and "Duality" to have different font styles.
Should not have
- Only font.
The basic Yin and Yang symbol.