THINK ICONIC! Distinctive and simple rebrand logo needed for an advertising company.

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This customer received 462 logo designs from 219 designers. They chose this logo design from Musa Meher as the winning design.
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Logo Design Brief
Our rebranded logo should be simple and endure over time. We dont need it to tell a story, we need it to identify our brand. It must be memorable. It will be used on our website, social media and printed material. We do like the cyan color but are open minded.
Examples of logos we love generally contain few words or words that can be removed and the identity of the brand is still there. Apple, Animal Planet, Twitter, Nike, Chase, WW weight watchers, WWF World Wildlife Fund, Mercedes Benz, Target, Disney.
We have always used a single S in a variety of ways. We are open to using 2 SS's because our name is Smart Shopper Advertising.
LOGO TEXT:
As few words as possible. Just SS Advertising.
We are open minded. We want to be able to remove the words and have the logo/image represent the brand on its own. This was executed perfectly by Apple, Target, Weight Watchers and others.
Target Market(s)
It's 2 fold. We must appeal to the business who purchase our advertising and the consumers who respond to it.
Industry/Entity Type
Advertising
Logo Text
S S Advertising
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must be appropriate, distinctive and simple.
Nice to have
- Uncomplicated. Not generic.
Should not have
- Too many words. Should not be complicated.