• US$300

• 186 designs

• 79 designers

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Logo Design Brief

Design a Logo for an Online Training Community that assists veterans transition to high-level entrepreneurs. Should be distinct from current Veteran type logos like "Veterans Affairs" and other government programs and should look nice on apparel.

The association of a 6-figure net business should be implied. The program is high level so the market has also exhausted the free government programs like the SBA, "Boots to Business", "bunker Labs" and all the more basic programs that take veterans through the first few stages of business creation and instead, the veterans desire a "tested in the trenches" self-paced program proven by a veteran for a veteran (level 3), not a theoretical academic program given by a university (level 2) that will waste too much time.

This program will change their mindsets toward a fulfilling and giving business and 6-figure income. Two very valuable areas of life. The logo should reflect that standard and comparison.

Target Market(s)

Retiring veterans looking to go into business or veterans who have entered the workforce only to have a lack of meaningful purpose (30-45y/o making 45-70K). Wants to own a business that gives back to their community and country taking home 100K+ but can't see it as more than a dream. Biggest fear - leaving job or surviving off of retirement income (potentially with a family).
Challenged with being so regimented and always having someone above them to make the final call. Not being autonomous.
Strengths – discipline and consistency.

Industry/Entity Type

Business Service

Logo Text

Vetrepreneur

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 100% Awesome Logo that can translate to clothing and stand-alone image BRAND.
  Tribal feeling.
  Appeal to all branches of the military.
  Embody military essence with high-level business swag :)~ ... can be worn as a badge of honor

Nice to have

• Maybe an image that encompasses all of the above with no text if at all possible.
  
  Maybe VTPNR stylized into one cool brand image if it can be simple and not overly complex.
  
  US Flag colors are nice. Black camouflage is nice as well as the color yellow or red as an accent like the special forces.
  
  Designer ideas are good.
  
  Honestly, things beyond civilian life that require self-discipline should be embodied in the logo. Glass shining boots, Hand pressing uniforms. Smooth shaving daily, running 6 miles a day to time. 100 push-ups/100sit-ups/20 pull-ups. Things like that which honor the uniform.

Should not have

• Should not look like a copy of a government service logo.
  
  Should look complimentary or even way different but not the same.

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Files

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