• US$240

• 305 designs

• 118 designers

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Logo Design Brief

A logo’s job is to quickly and succinctly identify, symbolize, introduce, and tell the story of a company, service, product, individual or idea. We need a to do this for our company RPA Tools.

1. We need a text logo for our company, RPA Tools, that incorporates the darker purple and black colors (see attached images) to give a more "future" feeling to the brand since we are in the Robotic Process Automation space. It should strictly be text and even though it is futuristic, we need it to not "scare" away people because of the misunderstandings around automation. We unlock human potential, creativity and innovation through AI automation to free humans up to do their best work. Work they are passionate about and that provides them with meaning and purpose. We want a clean space based text font equinox, polaris, or voyager fonts. The nebula picture and Arcade City captures the color palette/scheme we want to define our brand for website, social media and graphic design.
2. Our second logo needs to be strictly graphic ー with no text ー that is more of an abstract concept, but very clean and simple. We want it to be very defined and simple. But, something a little "different". This logo would be used for a mobile application icon. It should convey automation and should be clean with a futuristic high tech theme. It should visually convey freedom and allowing humans to do creative, inspiring work because of the amazing benefits automation brings to the workforce.
3. The last logo is a combination of the top 2 logs ー text and graphics ー for RPA Tools. We are dedicated to helping small business owners and startups become more efficient by implementing RPA so they can reallocate their money to the human experience. So we ultimately want to portray ourselves as an innovative, ahead of its time company, but with the mission of enabling more human connection and even deeper, more personalized customer experiences.

Target Market(s)

we want to bring RPA to the masses

Logo Text

RPA Tools (RPA stands for Robotic Process Automation)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• voyager, equinox, want a futuristic but clean and simple font like tesla or spaceX

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Stand alone world-mark logo
  2. Abstract logo

Nice to have

• Use the arcade city color scheme space black, bold nebula purple

Should not have

• Should be a very clean and simple abstract logo. Like apple as a brand logo.

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Files

Download all files - 13.3 MB