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Logo for Online Academic Conference in International Business
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This customer received 118 logo designs from 59 designers. They chose this logo design from luiz otavio I DESIGN as the winning design.
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US$150
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118 designs
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59 designers
Logo Design Brief
The logo is for an academic conference that is held annually in a physical location. Because of COVID-19, this year for the first time we are running a virtual conference instead. The participants are typically professors and graduate students at business schools worldwide, researching topics related to international business, multinational corporations, global trade related issues. The conference is organized by Academy of International Business (AIB), a nonprofit association.
We would like the event to have a clean, distinguishing logo that communicates one or more of the following: connection, networking, scholarship, knowledge, technology, innovative, collaboration. The layout of the design should be well-suited to display on a website banner (so more horizontal than vertical). The logo will be primarily used for online display and not for print. Our typical designs have always incorporated the AIB logo (i.e., the organization's logo), so we would like to continue that trend. We are currently considering calling it "AIB 2020 Online" but we are open to alternatives if the designer comes up with something interesting that mashes better with their design. We have uploaded the AIB logo, as well as a couple sample logos from past physical conferences (although obviously we do not have a location this year). We are not necessarily in love with either of the past samples we posted, so don't feel try to replicate those (the local host institutions created them, we didn't get to choose). We uploaded our organizational logo both with and without the "Academy of International Business" text, but we have a preference for the NO TEXT version.
Updates
While we have received numerous concept designs, a majority of the designers do not seem to have read our brief carefully. Our organization (AIB) already has a logo, which was uploaded with the brief. That logo should be incorporated as part of the conference logo concept design.
Added Monday, March 30, 2020
Target Market(s)
Graduate students and professors in international business in universities around the world
Industry/Entity Type
Events
Logo Text
AIB 2020 Online
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- AIB logo as part of the overall design; Fit into website banner (so more horizontal then vertical)
Should not have
- Too elaborate designs, 3D shadings, anything that would not be legible/visible in small sizes (i.e., when added to a newsletter or an app icon)
