Handmade leather product manufacturer needs a logo design

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This customer received 426 logo designs from 153 designers. They chose this logo design from S.S. Mulla as the winning design.
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Logo Design Brief
We are looking for a logo design to represent our brand 'The Gentlemen's Leather'.
We are a niche, handmade leather product manufacturer based in Australia and we concentrate on producing handmade leather bow ties, wallets and other leather products that serve as mementos for the big moments in life- engagements, weddings, birthdays etc
We are looking for a logo to show that we are a high end brand. Our target audience is prominently male, aged between 20-35. Some of the words we associate with our brand are Honourable, Passionate, Genuine, Unique, Hand Made, Quality.
The Logo will be used on all of our social media outlets and we are also planning on having stamps made to emboss/brand the logo on our leather products.
We would like a logo that has an icon that can be used separately to the whole logo where required (ie brand marks on leather, packaging, favicons, stamps etc). We would like this ‘brand mark’ to add value to the brand and to our products so it needs to be impactful and represent the brand.
About the brand
We are passionate about making leather goods - there’s something appealing about working in the shed with a leather hide and a few tools and being able to make these products with our hands.
Care, attention and detail goes into every single one and we celebrate with a beer once we’re done.
Life is good and meant to be celebrated. Our products can (and should) be used in every day life but we get an extra sense of accomplishment when they are used to celebrate those events that mark milestones in our lives.
Company Values
We celebrate the things that make our lives unique
We love the outdoors and we’re passionate about reducing our environmental impact
We love a good beard - in fact we offer 5% off if you send us a pic of your beard
Our products are handmade - just like me and you no two items are meant to be the same (we can also customise our products to suit you)
Quality over quantity - We believe in creating quality products that will last a lifetime rather then cheaper products that only last a few uses before being thrown away.
Target Market(s)
Male between 20-35
Logo Text
The Gentlemen's Leather
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logo must have an icon seperate from the text so that they can be used separately.
Nice to have
- I would love to have a border included around the image logo
Should not have
- I do not want any hats included in the design.