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Hi there. Please check my design concept on (#23913844). Thankyou!

Thank you for your creativity and support in designing the black and white combination wordmark company logo with fun hidden message in the negative space.

As stated in the title of this project and in the project brief, the company needs a black and white logo only.

Moving forward all designs that contain colors other than black and white will be dismissed.

Humanutopia Entertainment would like to THANK ALL THE DESIGNERS for their participation in the company logo contest. We are amazed by the high participation rate of 362 logo designs submitted by 111 designers over the last 7 days. We are proud to say that our team reviewed all the logo submissions and gave feedback (total of 416 comments) to all the designers who participated in this contest.

So how did we pick the winner? Our team focused on the logos we gave 5-stars. There were 70 impressive five-star rated logo submissions.

We reviewed the 70 five-star rated logos for best concept and execution according to the following criteria:

• Simple- A good logo follows the project brief and has something unexpected or hidden, without being "overdrawn”. We asked the designers to work in black and white to ensure that the logo will look good in its simplest form. We asked the designers to create a word mark and picture together in a clever fun wordplay or hidden message in the negative space that is unexpected and makes the customer smile or laugh. This was very challenging and no easy task!

• Memorable- A good logo design should make the company brand memorable, which is achieved by keeping the logo design simple yet appropriate to the company vibe. Research shows that the general public recognizes simple designs and remembers the story behind the design, which strengthens the company brand.

• Timeless- A good company logo should have longevity. We want our company logo to stand the test of time and not look dated after 10 years, 50 years, etc.

• Versatile- A good logo works across a variety of social media and company applications such as business cards. We needed a title card on a movie theater screen. For this reason, we asked that all logos be designed in vector format to ensure that they can scale to any size. We agreed that all the 5-star rated logos would look spectacular on business cards and promotional T-shirts! We also tested the logo by shrinking the design small enough to fit on a pen and enlarged the logos to see how it looked on a movie theater screen.

• Appropriate- Does the logo capture our company vibe? We describe our company as smart reliable kind and light hearted.

After careful review, the winner of our company logo contest is Designer christianpoetoe! We loved the simple strong capitalized structured font used for the company name especially the squared of “U”. This font style gave the impression of reliability. The hidden “eyes” in the “U’s” are staring at each other kindly anchored in between the word “MAN” which gives this logo a smart light hearted story to make it memorable. We may choose to add different animations to the “eyes” which will keep the logo timeless and appropriate for our animation and videogame projects. This versatile black and white design is easy to read and looks amazing both small scale on a pen and enlarged on a movie theater screen.

Overall, Designer christianpoetoe captured our company vibe and we are very happy!