• €80

• 58 designs

• 24 designers

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Logo Design Brief

Dear Designer,<br/>this is a chance to create a logo for an initiative that can impact on our world.<br/><br/>THE LOGO WILL GO ON internal woven labels of apparel and textiles.<br/>No business cards, no T-SHIRT logo... just on sewn labels with care instruction<br/><br/>We need a logo design "restyling" for a textile initiative called SEAWARE.<br/>The current logo has been used in one trial production, and now we are ready to proceed.<br/>But we faced some difficulties when the logo is reduced to small sizes and woven on labels. (see below)<br/><br/>The logo is “BY SEAWARE”:<br/>- by will be small<br/>- SEAWARE will be big<br/><br/>The name shall recall SEA and AWARE, that merged create SEAWARE<br/><br/>The brand SEAWARE will have several meaning:<br/>SEA-WARE: things for the sea;<br/>SEA AWARE: we are aware of how plastics impact the sea.<br/><br/>SEAWARE is a set of fibers, recycled, coming from recycled polyester gathered from the sea, or more generally, any other fiber that can have a positive impact on sea pollution.<br/><br/>We already have a starting logo (attached) so with this project we are looking either:<br/>- a better version of the same logo; OR<br/>- a new proposal<br/><br/>CRITERIA OF SELECTION // DISCARD<br/>1) Lines shall be tick<br/>Logo will be woven on apparel labels, so too thin lines will have a bad effect (see attachments)<br/>We are creating this new logo because the current logo, when woven on textile product labels, it appears very poor. So please consider proposal that have a thicker lines.<br/><br/>2) Logo shall be readable<br/>Avoid small details that will not be visible when woven. Avoid letters with 2 colors (like SEA in black and AWARE in blue, where the A is a mix of 2 colors: it will be crap when woven)<br/>Logo must be readable also when it is<br/><br/>3) Logo shall be compatible with printing near other brands’ logos<br/>Seaware logo will be placed on other brands label.<br/>Our initiative is not a brand FOR A PRODUCT, but FOR A FIBER of another product.<br/>Imagine the label of TOMMY HIL****ER or NIK* or ADI**AS: it shall have the brand logo, and below the "SEAWARE initiative".<br/>Seaware logo shall be secondary to any other logo.<br/><br/>MANDATORY REQUIREMENTS:<br/>a) povide a standard version of the logo<br/>b) provide also 1 color version (black)<br/>c) provide an image reduction to 105x35 pixels (excluding the TM)

Target Market(s)

TEXTILE (mainly used on labels of HomeTowels, bathrobes, etc)

Industry/Entity Type

Textile

Logo Text

by SEAWARE

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - A way to distinguish between SEA and AWARE, but still being only SEAWARE<br/>- the small "by"<br/>- the possibility to put "TM" or (R) on top right.<br/>- the wording SEAWARE shall be present

Nice to have

• - a line thickness that does not create problems on woven labels (see attachement)<br/>- an HORIZONTAL DEVELOPMENT<br/><br/>Nice to have a small visual element, but shall be usable on the label.

Should not have

• - small details, that on labels will be "lost" or "not visible"<br/>- more that 2 colors<br/>- a specific mention to the SEA in the design. (waves, etc.): this logo does not go only on things for the SEA but also in some upmarket apparel.

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Files

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