• US$150

• 177 designs

• 72 designers

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Logo Design Brief

We're a new company called "WUNDYR" in Dallas, TX and we're in need of a logo. WUNDYR offers homes for short term rental to people on Airbnb, Vrbo, etc. who are searching for a place to stay with their family members, friends, or colleagues when they're traveling for leisure or business.

We are seeking out logo design options that evoke the following characteristics:
• emotions/feelings: fun, adventure, awe, excitement, creativity, wander, wonder
• character: confidence, stability, clean/fresh, boldness, balance, trustworthy

Colors - be creative and come up with a color palette that matches the above characteristics. We are not set to a specific palette, but imagine it be either a warm/inviting palette on one hand, while it could also be bright/fun on the other. Use color theory to your best when designing the logo and palette.

We want the WUNDYR logo to appeal to vacation and business travelers alike, so it should strike a balance between the above characteristics. When the consumer/traveler sees our WUNDYR logo, we want them to perceive our company and our homes as credible, trustworthy, and clean while also evoking a feeling of adventure, excitement, and pleasure.

We are flexible on letter case in the logo - all caps, all lowercase, or a combination of the two.

We're open to the following logotypes: wordmark, brandmark, or combination mark. We're just starting our business so a wordmark or combination mark seems more fitting. A combination mark would be ideal so we can at some point use the logo symbol in the future as a brandmark. Ideally, we're hoping for a logo design that would allow us to use a character of the wordmark as an abstract/letterform mark or use the icon symbol as the brandmark.
• Letterform example: how McDonalds is able to use the M as an icon, or how American Express is able to use AMEX as an alternative letterform, or how Airbnb is able to use the "A"/paperclip loop as a logo symbol, or how fashion brand Chanel uses a forward and backward letter "C" as an abstract logo
• Abstract mark example: how Hubspot used an abstract mark for the "O" character in their wordmark, or how Slack uses the Hashtag as their logo symbol,

This logo will be used in multiple channels - digital (online, email, etc.) as well as print (business cards, brochures, information placards mounted in the home) - thus the logo must be suitable with a solid white background as well as a darker background.

We want the final design to be delivered in Adobe Ilustrator, EPS, PNG, and JPG formats. The attached examples are strictly that - examples, to be used as inspiration for your own designs. We are not asking for those exact font, symbols, or icons - please produce your own designs.

Target Market(s)

people on Airbnb, Vrbo, etc. who are searching for a place to stay with their family members, friends, or colleagues when they're traveling for leisure or business

Industry/Entity Type

AirBNB

Logo Text

WUNDYR, Wundyr, or wundyr

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Ideally, we're hoping for a logo design that would allow us to use a character of the wordmark as an abstract/letterform mark or use the icon symbol as the brandmark.
  • Letterform example: how McDonalds is able to use the M as an icon, or how American Express is able to use AMEX as an alternative letterform, or how Airbnb is able to use the "A"/paperclip loop as a logo symbol, or how fashion brand Chanel uses a forward and backward letter "C" as an abstract logo
  • Abstract mark example: how Hubspot used an abstract mark for the "O" character in their wordmark, or how Slack uses the Hashtag as their logo symbol,

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Files

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