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Workhorse Nozzles and Tools Logo Redesign
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This customer received 106 logo designs from 33 designers. They chose this logo design from Hasan Khemani as the winning design.
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US$150
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106 designs
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33 designers
Logo Design Brief
We have what we think is a pretty cool logo. But it is very detailed, too much to use in engravings on our products as it doesn't scale very well. When it is small, as in an engaging on a tool, the detail is completely lost. And our name is not large enough, so maybe we have to separate our name from the logo itself?
PLEASE TAKE NOTE! We are not looking to find another horse theme. We have one already ;) We want something iconic, something which might stand alone, and be recognizable in our industry, and - very important - it should be mark which will stand alone. Think about Nike, Adidas, Target, The Olympics, Apple....
Updates
Hi Everyone!
Thank you for your submissions, and some beautiful designs!
We wish to stress that we are trying to avoid "very horsey" designs. So although we have seen some beautifully done, very horse renditions, we want to get more abstract, maybe symbolizing horse, or abstract horse. We want to get out of the box on this, if that makes sense. A big part of our motivation is that our current design, admittedly, very horsey, doesn't scale well. When it is reduced to letterhead, or laser etching on a tool handle, as example, the detail is completely lost, to the point where it looks more like a blotch, than a recognizable symbol of who we are.
I hope this is assistive. We will be making comments on each design over the next few hours, in order to assist you further. Please do not hesitate to ask a question fo any of this is not clear. Thank you and have a nice day,
The Advanced Workhorse Tools Team
Added Sunday, February 16, 2020
Logo Text
We have two tag lines which we use "Maximize Your Horsepower", a reference to the horse in our name, and the end user's need to put power to the task, and "Tools That Work" a reference to the fact that our tools work very well. We hope for a cool stylized version of the logo that we hope will be recognizable in our industry.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
