International Motorcycle Racing Company needs a logo Design

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Contest winning design

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This customer received 36 logo designs from 18 designers. They chose this logo design from lokiasan as the winning design.

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Logo Design Brief

We need a logo designed for a new motorcycle tuning and racing company based in Sydney, Australia. We would like to see designs that use the colour blue and include a custom font.

The final design should communicate our uncomprising dedication to motorcycle racing, relentless pursuit of perfection and being at the forefront of motorcycle technology. People should be drawn to the logo's bold and instantly recognisable design.

Two Brothers Racing, Akrapovic Exhausts and Driven are all motorcycle technology companies that have excellent logos and are perfect examples of what we need from our logo.

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Updates

Thank you for your initial design.

The design brief has been updated to include other motorcycle technology companies that we feel provide excellent examples of what we are aiming to achieve with our logo. (Akrapovic Exhausts, Two Brothers Racing, Driven, Icon and Vortex)

Ultimately the design must be bold, aggressive and instantly recognisable.  It should be something that can easily translate to being printed on merchandise, motorcycles and helmets.

We look forward to seeing your next submissions.

Added Saturday, January 25, 2014

Target Market(s)

Our target market is mainly professional men between the ages of 25 to 50 with sufficient disposible income and a passion for motorcycle riding and racing.

Industry/Entity Type

Racing

Logo Text

Spearhead Racing


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Decorative

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The logo must incorporate a spearhead in the design

Files
Download all files - 1.5 MB
JPG
images Saturday, 25 January 2014 20:19:50
Saturday, January 25, 2014
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Payments
1st place
A$360
Participation payments x 2
A$20
Total
A$400

Project Deadline
08 Feb 2014 14:06:16 UTC
Language

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