• US$630

• 877 designs

• 224 designers

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Logo Design Brief

Blessing Company, a heating, cooling, and plumbing business, has been in business since 1946, we need a new logo that captures and communicates the trust and values of the 40s/50s.

As we enter hundreds of customer homes every month (and advertise everywhere), we want the final logo to communicate that we're people you know and can trust, like the friendly milk man of the 1950s in America.

As I mentioned, we advertise heavily on TV, billboards, digital, vehicle wraps, etc so the logo will be used in a variety of media and situations.

We love the attached Robinhood Snacks logo as we think this closely captures what we're looking for. We'd like a rectangular and circular concept as the Snacks file shows. We love the thick script and how it's set on an angle. Lots of other retro logos included.

Logo should include the following:
"Blessing Co"
"Since 1946"
"Heating Cooling Plumbing".

Of course the "B" of Blessing is very important to the overall design.

Make the "B" larger than the rest of the script.

Color wise, use #0493ce

Consider putting the "Co" of "Blessing Co" on a separate line, right justified.

Note: our current logo is attached only for posterity (we don't like it)

Target Market(s)

We want to appeal to more established home owners, ages 30+

Industry/Entity Type

Air Conditioning

Logo Text

Blessing Co

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Hand drawn to match the Snacks example

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1950s, 1960s American retro feel.
• Consider putting the "Co" of "Blessing Co" on a separate line, right justified.
• Must have the following words:
• "Blessing Co"
• "Since 1946"
• "Heating · Cooling · Plumbing"
• The "Blessing Co" should be in a hand drawn script, it should be thick and on an angle, like the "Snacks" in the attached example file.
• The "B" must be larger than the rest of the letters.

Should not have

• No water drops, pipes, snowflakes, flames, or wrenches.

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Files

Download all files - 4.2 MB