Logo for Nearby by Festival Friends

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This customer received 88 logo designs from 44 designers. They chose this logo design from Denviron as the winning design.
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Logo Design Brief
I need a logo for a business directory in the Festival Niche. Nearby is also part of a network of companies so logos should contain in "F" as illustrated in the attached example. Our tag line is. Discover, Explore, Save so it has to be bold, simple and easy to use in other formats. Please include the colour blue but i am open to other options with mixed colours.
Target Market(s)
Target 1 - Consumer aged 18 - 55, 56% female 44% male. Music Festival Goers who like a discount
Industry/Entity Type
Business Directory
Logo Text
Nearby by Festival Friends
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must feature the company "F"
Nice to have
- Location Icon