Improve company log but leave basic design alone - bowl with rice kernel or soybean

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This customer received 75 logo designs from 38 designers. They chose this logo design from ThiagoB as the winning design.
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Stay with the basic intention but improve this logo in terms of the quality it emanates. It's a bit undefined and sloppy at the moment; not enough character or strong enough. Convert it also into a usable file format (s) for print and web use with editable text/fonts and mascotte. We are a food manufacturer and this log is used on food labels. Fonts used are croobie and source sans pro.
Target Market(s)
health-conscious consumer
Logo Text
Company name: Rhapsody Natural Foods
Logo styles of interest
Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- fat, source sans pro
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple
Should not have
- Embellishments