Help Save the World's Rainforests: New Charity Needs a Logo
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This customer received 185 logo designs from 78 designers. They chose this logo design from Jay Design as the winning design.
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Logo Design Brief
A new global nonprofit based in San Francisco needs an inaugural logo. The Forest Institute, or TFI, seeks to protect the world's remaining rainforests and the people and animals who call them home. It does so by incubating new policies, concepts , and projects that incentivize conservation (such as innovative economic, legal, and financial models). The design should incorporate or include the letters TFI, probably be green (perhaps some browns), and communicate confidence. TFI could be below/adjacent to the logo or potentially integrated into it (eg part of a tree. Examples of some others' logos that appealed to us are attached.
Target Market(s)
Philanthropies, Companies, Major Donors
Industry/Entity Type
Non Profit
Logo Text
TFI
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Simple design with greens likely preferred. Can be abstract while avoiding excessive details.
Should not have
- Chainsaws