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An Agro-Processor Needs Packaging Design for Line-Extensions & New Variants
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This customer received 162 packaging designs from 23 designers. They chose this packaging design from Vishal Vishwakarma as the winning design.
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US$490
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162 designs
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23 designers
Packaging Design Brief
We are a producer of Blossomz dried tropical fruits (www.zahrafi.com) based in Uganda. We have our base variants of dried mango, dried pineapple, dried banana, dried papaya and dried jackfruit on shelf and now need to develop packaging designs (stand-up zipper pouches) for line-extensions at premium price points while maintaining a strong family look with the existing base variants. The line-extensions include:
- Roasted & Salted Nuts (part of the base range)
- Coated Nuts (new premium range)
- Coated Dried Fruits (new premium range)
- Salad/Breakfast Toppings (new premium range)
Attachments:
- Find attached packaging copy for the entire range
- Please see attached notes about the color/design recommendations for each of the range above
- Find attached images for some competitor products for inspiration (intention is to get inspiration not to infringe on their design)
- Find attached design file for the base variant. The name of the font used is Gooddog Cool
- Find attached design file for the 'blossomz' brand name
- Find attached a beauty shot of the complete base range
- Find attached beauty product shots (it is NOT mandatory to use these, you are free to use whatever you want). The attached images are proprietary, it is prohibited to use the image for any other purposed than for the purpose of this brief
Target Market(s)
Organic and natural living enthusiasts who would pay a premium to get the best for them and their families
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Strong family look with the existing base variants, HOWEVER establish adequate differentiation between the ranges
- - Maintain an overall white look for the fruit range, develop an overall 'natural' brown look for the nuts range and develop an overall black/edgy look for salad/breakfast mixes
- - As much as possible, maintain the positioning of the brand name on pack so that when merchandised side by side, it creates a big brand impact
- - Please always include an image of the base variant in all your submissions for comparison
