• US$300

• 131 designs

• 55 designers

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Logo Design Brief

I have an idea of what I think I want for my logo to represent my podcast network, but this concept I put together with clipart I licensed from Adobe Stock. I like the concept . . . just not the execution as it looks like I just pasted some clipart together, and it does not come together properly.<br/><br/>My podcast network is called "The Outpost Radio Podcast Network" and will initially host my podcast called The Outpost Podcast . . . The Outpost concept I came up with calls back to the American founding, as settlers push west. With your nearest neighbor miles away, the outpost or general store became a hub for people to come together, trade information or goods . . . that is what I want The Outpost to be . . . place out on the vast internet . . . where people can come together to learn, trade, and pursue that same spirit of self-reliance, self determination that those early settlers were looking for .<br/><br/>I would like a logo for the main network and a second one for the individual podcast, that are basically the same, but with different titles.<br/><br/>I have attached a PDF of the logo concept i came up with . . . I have all of the original clipart files and font I used if you need them . . . just looking for something a little more put together for my brand.<br/><br/>A couple things I am not pleased with my version:<br/><br/>1) I could not find an old cabin or outpost graphic that I was happy with, so I may need something custom drawn for my purpose. The current cabin graphic is drawn very light and in a light grey . . . I darkened it as much as I could, but it still looks out of place with the other clipart images.<br/>2) The trees and bushes are in color, but the cabin is not . . . would like to see the images with the colors they would normally contain, ie: trees with green leaves & brown trunks / limbs, the cabin in the color of wood, the path in a more realistic stone color, maybe some grass to pull it together . . .<br/>3) the font I used was called Laredo Trail . . . it was as close to a old western style without all the frills, looked clean, but I am not married to it if you can come up with something better.<br/>4) Capturing the city & state, plus the year is something I would like, but my execution just does not look right.<br/>5) I would like a version of the logo with and without my tag line: "Educate, Demonstrate and Inspire the pursuit of Self-Reliance!<br/><br/>Finally, I would like a version of this that will work with the following social media applications for consistent branding:<br/>Facebook<br/>Instagram<br/>Twitter<br/>LinkedIN<br/>YouTube & Vimeo (something I can hand off in another project to create intros)<br/>Pinterest<br/><br/>

Target Market(s)

Individuals & Families who desire to live a more stable, self-reliant lifestyle. Males 20-50, Females: 25-45, Families with children

Logo Text

The Outpost Radio Podcast Network and The Outpost Podcast

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Laredo Trail or something similar

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must help convey the concept of The Outpost . . . be the standard for the brand across all mediums (website, video & social)
• also, if you could help me with a brand book outlining the color palette that I can use with the website, that would be appreciated.

Nice to have

• I personally like the cabin, representing a place to go to for this type of information, but open minded to other concepts as long as they are rustic, vintage style.

Should not have

• Should not be modern, fancy or abstract . . . should not take away from concept I am looking to promote.

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Files

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