Coffee bag + cups: retail packaging

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Packaging Design Brief

Our is seeking new packaging for a new coffee shop concept. As part of this we need to design new packaging for our coffee products. For this request, we are seeking design layouts for our retail bags and a cup for to-go coffee. We are working with 3 logo versions (pending final approval).

Please reference this website to see the types of coffee bag packaging options, there's a variety of bag options. We'd like the bag to be a Gusseted Bag, size 3.625 x 9.6 x 2.3125. We want a matte laminated material, not shiny.
https://www.roastar.com/

BAG
We'd like to see options of a black bag, blue, and kraft paper. Reference attached example.

Below is the text for our current bags, you can use that for now. I've attached example of bags that I like. We will look to you for design thoughts.

[Front]
Logo
100% Tanzanian
12oz
Dark Roast
Ground


[Back]
Sweet Unity Farms was established in 1989 by David Robinson, son of baseball legend Jackie Robinson, and his family in rural Tanzania.
Today the coffee brand is sourced exclusively from the Robinson farm and other small scale family owned farms in Tanzania and East Africa.
This international coffee initiative is designed to bring a greater share of coffee revenues to farmers through direct trade and help develop rural communities in East Africa.

Visit us at Sweetunitycoffee.com

[Left panel]

Brewing instructions: Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

[Right panel]

Leave blank

Cup Sleeve
[Front of sleeve]
Logo

To-go cup
[Front]
Logo

Target Market(s)

Specialty coffee lovers.


Font styles to use
Serif
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Examples of coffee bag packaging.
  • Must have; logo, text, clear and elegant labeling. Simple but strong.

Files
Download all files - 3.8 MB
PSD
New Horizontal_ori.psd
Thursday, January 23, 2020
PSD
Circle_011920_1 copy.psd
Thursday, January 23, 2020
PSD
su42_stacked_42 royal blue_011720.psd
Thursday, January 23, 2020
PDF
Coffee bags_ SU42.pdf
Thursday, January 23, 2020