• £130

• 22 designs

• 11 designers

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Graphic Design Brief

*UPDATE*

Hi

I have extended the deadline time on the project. One of our team mentioned they would like to see a retro American Diner style wall (Since we have now gone for the diner feel) I have posted a new picture of the shop and some American diner Images and If tour logo could be incorporated into the design that would be Ideal.

The wall in question is the one one the right of the latest picture>

Many Thanks

*ORIGINAL BRIEF*

We are in need of a feature wall for a dessert/Ice Cream shop that has now become a diner. We used to be pink, but now we sell food (mainly chicken wings, burgers and Philly cheesesteak sandwiches) so we are moving over to a combination of food and desserts. We are renovating and have red and white diner furniture. We have a new exterior that I shall post, that differs from our old colours and we have changed the name of the shop slightly (From Moochie B’s to Mo B’s. We realise pink doesnt really work well with red and white now So we feel that the pink has to go, and we want to have a feature wall designed that works with the furniture firstly, that also has the bright feel the old colour had but that works better with the new look. The feature wall will be the basis of the shops colour scheme so the painting within the shop will be based around the feature wall. We also plan to have neon lights (possibly pink) around the borders of the ceiling, although if the feature wall and the colours, clash with the neons, we are willing to change the colour of the neons or leave the neons altogether. We were thinking of the wall being mainly red as long as it doesnt clash with the seating (some american diners have red walls and red chairs and it doesnt look bad) and can be abstract if the designer thinks it would work (i.e consisting of random words related to the business or of high definition images of the type of food we sell (wings, Philly cheesesteaks, burgers milkshakes, gelato) or of retro diner images (i.e route 66 plates, number plates, but nothing with human faces on them)

Ive added pictures of some of the shops interior (even though it is the middle of the renovation work im hoping you get the idea. The pictures have the new furniture and show the colour of the tiles that will be behind the counter and you can also see the old pink interior colour)

Target Market(s)

Younger diners but still appeal to other age groups

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Mo Bs logo should be included in the design

Should not have

• Faces

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Files

Download all files - 17.9 MB