• US$240

• 44 designs

• 17 designers

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Logo Design Brief

Our company is under new ownership, and we would like to update one particular logo. This logo would be used by our corporate headquarters that manufactures and distributes frozen beverage concentrates and issues license agreements to use our trademarked name, as well as by all of our licensees and franchisees. Our franchises rent margarita machines to individuals and businesses for their special events. This logo would appear on our margarita machines, bottles containing our product (half-gallon, pint size, and 4-ounce), on our websites, vehicles, trailers, etc. We have already refreshed some of our "text only logos," but we need a new "man" to represent the "Margarita Man". We would like to update / refresh our existing man that is already in use. You can see this existing logo on the attached file. The new man should be fun, we would like a full person that includes head/face, all the way down to the feet. We want to remove the hat, consider removing the sunglasses, and make him look more fun (and less creepy) than he currently does.<br/><br/>The final product should be have a FUN person, holding a FROZEN margarita in his hand and a lime (or lime wedge) on the rim of the glass. We would like him to be wearing a short-sleeve Hawaiian shirt (not a tank top like our existing logo has), either casual pants or shorts, and flip flops. We would like his skin tone to be lighter than the existing logo. Something like a caucasian person with a moderate tan, or a lighter-toned Hispanic person.<br/><br/>Attachment description: the two logos with the actual person in them are the old logos that we want updated in this project. The TEXT ONLY attachment that reads "est. 1984 / Margarita Man / America's Frozen Margaritas" text is our NEW logo that is already complete. I'm including that to help show the direction we are moving. and to later integrate with the new logo designed here to include on social media, letterhead, envelopes, business cards, etc.<br/><br/>The beach pictures are backgrounds we have used on our website and other places, that could be used as backgrounds for social media, business cards, etc.

Target Market(s)

Demographic includes people with expendable income. More of our customers are female than male. Most people who buy our product are between 30-65 years old. Most are throwing a party for a special event, holiday, graduation, 4th of July, etc.

Industry/Entity Type

Party Planning

Contact Information for Business Card

Maybe have one side be a beach background (see attached), with our new man logo from this project, and/or our recently updated “Margarita Man” text logo that is also attached. The back could have contact info, website address, etc. Just an idea! You may have better ideas than that. If so, we’d love to see them!

Logo Text

n/a (this logo will just be a drawing of a person)

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Since our name is Margarita Man, it needs to be a man. He needs to look like he would be fun or interesting to talk to at a party. He should probably be smiling, but as long as he looks approachable, that is fine. He should be holding a FROZEN margarita with a lime or lime wedge on the glass

Nice to have

• Hawaiian shirt, fit build (not too skinny, strong but not bulky), wearing shorts or casual pants, flip flops or hip casual shoes

Should not have

• Here is a list of things we DO NOT want: wearing a hat, wearing large sunglasses (wearing no sunglasses at all would also be fine) we

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Files

Download all files - 11.6 MB