Logo / color / font design needed for up and coming software consulting shop
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This customer received 187 logo designs from 97 designers. They chose this logo design from JohnM. as the winning design.
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Logo Design Brief
I need a logo designed for my company. I help companies streamline their business operations using software and metrics. Fundamentally, we're consultants who embed deeply with our customers to improve their business. <br/>At the moment, I'd be very happy with the words 'Guideline' on a colored background, alone. I don't see imagery being particularly helpful at this stage. <br/>So this is really a primary/secondary color selection exercise, as well as a font selection challenge. No white backgrounds - they wash out on LinkedIn.<br/>I'm uploading an example of what I'm thinking.<br/>
Target Market(s)
Small-to-medium size businesses (100-1000 employees).
Industry/Entity Type
Business Consultant
Logo Text
Guideline
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- For now, I'm looking for a logo I can use on LinkedIn, that ultimately will scale up into larger usage on things like a website, business card, etc.
- The logo should do an effective job at broadcasting the word 'Guideline'. I'm working (at this stage) to promote that name of the company.
Nice to have
- Really seeking a standard font that can scale up to usage on website, business card, other marketing materials, as well as a color set (primary and secondary).
- I'm open to the idea of limited iconography / picture to accompany the logo but that should be a secondary option, not primary.
Should not have
- No white backgrounds - they wash out on LinkedIn.