New Blister Packaging Design for Lip Balms
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This customer received 53 graphic designs from 24 designers. They chose this graphic design from mishrariddhi18 as the winning design.
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Graphic Design Brief
Attached are our current blister packages. They’re good, but they’re not mind blowing. Some feedback we’ve received is that they need to pop more from say 20 feet away. We also need to make more natural and wellness claims.
1) We need to put 100% natural on all of them
2) We put rosemary and lavender essential oils in all of them and probably need to CALL OUT THEIR SOOTHING EFFECT
3) Needs to POP!
4) Must feel iconic
Target demo: Typically 25-35 female.
These have to go into Walmart, Target, Five Below, CVS, Walgreens, (Maybe Hot Topic and Zumiez). They have to appeal to a wide audience and can’t be too beauty or youth focussed but we want to see all kinds of ideas.
Biggest competition is Burts Bees, EOS, Chapstick, Carmex, Blistex
Target Market(s)
25-35 female
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1) We need to put 100% natural on all of them
- 2) We put rosemary and lavender essential oils in all of them and probably need to CALL OUT THEIR SOOTHING EFFECT
- 3) Needs to POP!
- 4) Must feel iconic