Operational model graphic for healthcare company
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This customer received 18 graphic designs from 7 designers. They chose this graphic design from Candle Light Designs as the winning design.
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Our healthcare company, Axiom Healthcare Services, is upgrading it's Operating Model in 2020 and seeking an elevated professional rendering of the model's graphic. <br/><br/>Axiom Healthcare Services is a senior healthcare services company that provides expertise to skilled nursing facilities, assisted livings, behavioral health hospitals, home pluses, and beyond. <br/><br/>Included below is a 2-D draft version of the model (ILEE Operating Model 12-20-19 .pdf). We are wanting to convert this 2-D rendering into a 3-D version that includes texture, depth and dimension. To assist with this: <br/><br/>1. HEART - we want the heart to be:<br/>A. 3-D and textured using the Black Panther Costume.png and Captain America Costume.png as inspiration.<br/>B. Color should be red, feel free to play with tone and please give special attention to shading to create 3-D effect. <br/><br/>2. WINGS - we want the wings to be:<br/>A. 3-D and textured using the Shirt Texture.jpg and Carbon Fiber.png as inspiration.<br/>B. Color should be gray, feel free to play with tone and please give special attention to shading to create 3-D effect.<br/><br/>3. WHOLE GRAPHIC:<br/>A. The attached PDF is 2-D, but we REALLY want the whole graphic to have a 3-D effect. Take liberty playing with drop shadows, perspective, background, depth, tilt, etc.<br/><br/>IMPORTANT: the winning design and designer must agree to making small modifications in the event that the rendering is close to what we want but not 100%. <br/><br/>The illustrator file to work from is attached. There is a file with active fonts, and one with outlined fonts as the fonts were unable to be included due to Adobe Typekit copyright.
Target Market(s)
1. Internal training and education
2. External sales and marketing
Industry/Entity Type
Healthcare
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. HEART - we want the heart to be:
 - A. 3-D and textured using the Black Panther Costume.png and Captain America Costume.png as inspiration.
 - B. Color should be red, feel free to play with tone and please give special attention to shading to create 3-D effect.
 - 2. WINGS - we want the wings to be:
 - A. 3-D and textured using the Shirt Texture.jpg and Carbon Fiber.png as inspiration.
 - B. Color should be gray, feel free to play with tone and please give special attention to shading to create 3-D effect.
 - 3. WHOLE GRAPHIC:
 - A. The attached PDF is 2-D, but we REALLY want the whole graphic to have a 3-D effect. Take liberty playing with drop shadows, perspective, background, depth, tilt, etc.
 - 4. FONTS:
 - The words that are capitalized, please keep capitalized. Okay to play with font.
 - The descriptive words in script, keep un-capitalized. Okay to play with font.
 - "Creativity" and "Innovation" would ideally be in calligraphy.
 
Nice to have
- If you are passionate about colors other than red and gray and feel they work well in the design, feel free to experiment.
 
Should not have
- The graphic should not look like or resemble a PowerPoint slide.