"True North CFO" Logo for consulting firm: to help business find & manage growth

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This customer received 137 logo designs from 48 designers. They chose this logo design from benstock 2 as the winning design.
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- Bundled Project 2
Logo Design Brief
Logo for new CFO that captures the services being offered. Consulting business to partner with leadership to (a) find their guiding mission and goals, (b) work with them to build the team, resources and procedures needed to reach those goals, and (c) guidance and assistance to help them stay on the path needed to reach the goal. Act as a business Sherpa to tell the owners what the pack and the best routes to the top of the mountain
Inspired by the quote: True North is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader. It is derived from your most deeply held beliefs, values, and the principles you lead by. It is your internal compass, unique to you, representing who you are at your deepest level.
Also the idea of following one's North Star: It means to remain focused on the goal set out for future journey of the life and act accordingly.
Updates
Need a couple of days before selecting a winner
Target Market(s)
Owners and senior executives of small to medium size businesses
Industry/Entity Type
Business Consultant
Contact Information for Business Card
True North CFO, LLC
Joselin R Martin, Owner/CEO
jmartin@yourtruenorthcfo.com
(443) 416-1156
Logo Text
Helping your business grow in an ever-changing world (draft-feel free to adjust)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- strength and reliability
- feel professional without being too buttoned-up
- inspire confidence and project competence
- some element of movement
- upward direction
Nice to have
- Strong visual impact. Like colors and geometric shapes
- a little whimsy, but not childishness
- image reflective of guidance
- paths leading upward
- lion (low on the list)
Should not have
- not be bookkeeping or purely financial
- not "girly"
- religious overtones
- political overtones
Files
Download all files - 31.8 MBPayments
Total
US$150
Project Deadline
31 Dec 2019 09:19:21 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner
- offering US$49 stationery design to winner