"True North CFO" Logo for consulting firm: to help business find & manage growth

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This customer received 137 logo designs from 48 designers. They chose this logo design from benstock 2 as the winning design.

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Logo Design Brief

Logo for new CFO that captures the services being offered. Consulting business to partner with leadership to (a) find their guiding mission and goals, (b) work with them to build the team, resources and procedures needed to reach those goals, and (c) guidance and assistance to help them stay on the path needed to reach the goal. Act as a business Sherpa to tell the owners what the pack and the best routes to the top of the mountain

Inspired by the quote: True North is your orienting point - your fixed point in a spinning world - that helps you stay on track as a leader. It is derived from your most deeply held beliefs, values, and the principles you lead by. It is your internal compass, unique to you, representing who you are at your deepest level.

Also the idea of following one's North Star: It means to remain focused on the goal set out for future journey of the life and act accordingly.

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Target Market(s)

Owners and senior executives of small to medium size businesses

Industry/Entity Type

Business Consultant

Contact Information for Business Card

True North CFO, LLC
Joselin R Martin, Owner/CEO
jmartin@yourtruenorthcfo.com
(443) 416-1156

Logo Text

Helping your business grow in an ever-changing world (draft-feel free to adjust)


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Serif
Sans Serif
Decorative

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • strength and reliability
  • feel professional without being too buttoned-up
  • inspire confidence and project competence
  • some element of movement
  • upward direction
Nice to have
  • Strong visual impact. Like colors and geometric shapes
  • a little whimsy, but not childishness
  • image reflective of guidance
  • paths leading upward
  • lion (low on the list)
Should not have
  • not be bookkeeping or purely financial
  • not "girly"
  • religious overtones
  • political overtones

Files
Download all files - 31.8 MB
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ice climb Wednesday, 18 December 2019 22:41:23
Wednesday, December 18, 2019
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aslan Wednesday, 18 December 2019 22:41:25
Wednesday, December 18, 2019
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Payments
1st place
US$150
Total
US$150

Project Deadline
31 Dec 2019 09:19:21 UTC
Project Upgrades
Bundled project(s)
Business Card Design
more information
US$39
Stationery Design
more information
US$49

Language

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