• US$200

• 91 designs

• 50 designers

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Logo Design Brief

We make a very L-Shape pillow for people with back pain (therapeutic) but happens to also be very cozy and huggable (lifestyle) and wanted to drive home the cozy snuggly fee. And since 3 of 4 buyers are women, we want to add a stronger emotional connection by using a cat with it.


Other References:
- snuggl pillow on Amazon
-thesnuggl.com (current site)
- new website design will use this template https://softie-demo.myshopify.com/

Target Market(s)

Other requirements/goals:
Persona: Female (3 of 4 CURRENT customers), 30-50, with income and would pay $100 for therapeutic, a huggable full-body "boy-friend” pillow, or both.

Problem domain:
• Core: 65M adult Americans reported back pain injuries, 1/4 of them experience chronic back pain issues and need to sleep on their side while stabilizing their spine, knees, and hips with perfect alignment - all night. Knee pillows designed for this purpose are awkward and all therapeutic and zero comfort, and do not stay in place all night. This 3-in-1 full-body L-Shape pillow, designed by a doctor with chronic back pain who didn’t find a suitable solution, combines and outperforms 3 different pillows (head, arms, and knees) by stabilizing the side sleeper comfortable in place - all night. Look at this playful first rough cut *video for some sense of/primer on the value proposition.
The can buy for themselves or a spouse as 47% of us share a bed with someone who snores. Side sleeping can address other maladies like snoring/apnea (back of tongue won’t fall back toward the back of the throat), acid reflux is mitigated if sleeping on the left side, pregnancy sleep (Although not specifically designed for them),

• Secondly: This therapeutic pillow happens to be luxurious and cozy. Capturing this boyfriend pillow feel would be great… #singleAF
https://www.instagram.com/p/BObQk9AAwxC/ . 3 of 4 American adults already sleep sideway, but we want to bring thought leadership and a recognizable product to the market. We currently own the registered L-Shape trademark/logo below and because of its strong identity with the lead product, we would like to at least try to incorporate it into the new logo but also don’t want to limit your imagination...

Logo Text

snuggL

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Kinda attached to the enclosed registered trademark L-logo since it identifies our L-Shape which is unique but this is not a must to retain.
• So a cartoon cat that is sleeping/snuggling with the L-pillow logo, a couple of different positions so we can also do an animated GIF. Or something completely different could be entertained
• Branding:
• https://visme.co/blog/website-color-schemes/
• Web pallet: #30 - use this for web and logo wor. The logo also embroidered on the pillowcase.
• Physical products pallet: #7 comfy, understatedly sophisticated, can blend into pricey bedroom color schemes (Bestselling colors are white and grey/platinum)

Nice to have

• Kinda attached to the enclosed registered trademark L-logo since it identifies our L-Shape which is unique but this is not a must to retain.
• Tag line: Relief for your back & comfort for every side sleeper. Sounds long, isn't it?

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Files

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