Design a WordPress Hosting Homepage
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This customer received 11 landing page designs from 3 designers. They chose this landing page design from pb as the winning design.
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Landing Page Design Brief
We need a new homepage of our site built. This is a whole new brand. We've tried other designers and we're missing the WOW factor. We don't want it to look like every other hosting provider.
Clean (lots of white space), our superhero branding woven in small things like icons and think of elements that enhance the visitor's interest like a place for video or trust signals.
We want our logo font placed in the primary keywords or where our name is mentioned in headings as well to tie that in.
Angular or 'lightening' shapes should also be used where applicable (like how ripplepop uses a wiggle ripple line), but keep all of graphics to a minimum as white space is what we're after.
We also have included our brand's mascot. I've attached a case study to reflect our clean and modern feel.
Tagline:
Giving Websites Hope - 1 Site at a Time.
Inspiration:
https://ripplepop.com/ - Their use of white space, clear calls to action, clean menu and their font (we would like to use a similar font on the site and also use the font from our logo
Hex Colors:
#A0A0A0
#143156
#EF8843
Our font is called lightening font for the logo and the body is graphik.
Current Website (Not to be replicated): http://new.thewphelp.com/
Target Market(s)
Agency & Small Business Owners
Font styles to use
Other font styles liked:
- Our font is called lightening font for the logo and the body is graphik.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Lots of white space, modern & futuristic elements. Our branding (colors, fonts, character). Tagline.
Nice to have
- Additional visual elements like social media feeds (twitter specifically). Content section for latest posts.
Should not have
- Lots of color and graphics, any direct replica of other sites.