• €310

• 245 designs

• 108 designers

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Logo Design Brief

Correct brief here https://docs.google.com/document/d/15jNzxS_oAlxoZOqffkJCRYUgBRrr1igzApGZJamTMeg/edit?usp=sharing as there is a problem with formating.

As a French Wingsuit team, we have started to participate in world class events and are now looking for a logo to improve our communication and image (and joke about it).

We also have a school to teach skydivers how to become wingsuiters and help them progress in the sport.

Matthieu and Max are our names, hence Mama.
Simple but we like the maternal wordplay / pun of the name
We try to foster our students to become safe and successful flyers.
It also sticks really well in people's head.

Wingsuiting is the sport of flying through the air using a winged suit, adding surface area to the human body to create a controlled fall. Wingsuits are sometimes referred to as birdman suits (after the makers of the first commercial wingsuit), squirrel suits (from their resemblance to flying squirrels wing membrane), and bat suits (due to their resemblance to the animal or perhaps the superhero).

WHAT DO WE WANT TO USE THE LOGO FOR?
It will be the identity of the team / school for all our communications / social media / sponsorship but also SWAG (T-Shirts, Stickers, Caps ..).

We want to relate to it and be able to wear it, put stickers everywhere and give it to students to create a group identity.


IN BASKET INFORMATION
- We do not fly well (rather we fall in a controlled way), so we could relate to that
- We often fly in formation, doing acrobatics. This can lead to military elements as long as you do not push them (like the Valiant movie with cartoony birds)
- Bricks, Squirrels and Penguins are already used logos in our field
- We do not mind joking about being french if you want
- We like to fly around clouds
- Definitely nothing serious, we are not professionals but a bunch of friends doing this for fun on our weekends


If we love it, the logo will also be printed on our wingsuits. It is a good media support and we will be happy to send you back pictures for your portfolio or just to see your design fly!

Do not hesitate to ask if you have any questions or ideas, I will make my best to answer them quickly (time: France, UTC + 1)


Thanks for joining this project
Max. https://www.instagram.com/mama.ws/


PS: In attachment examples of logos we like and pictures of the team flying, at records, competitions or with students.

Target Market(s)

Age 20-50
Athletic, skydiver. Into extreme sports in general
80% Male - 20% female

Industry/Entity Type

Skydiving

Logo Text

Mama Wingsuit

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We are looking for something fun and lighthearted, humble, colorful.
  
  A mascot logo is our first idea, but a minimalist logo could work with a good idea (see the winged hazelnut logo in attachment, from one of the main wingsuit company).
  
  The logo needs to be readable at different sizes
  
  

Nice to have

• Cartoony logo, Sicker logo, New school logo.
  Anything that does not fly well or that you can make fun of (pigeons, frog, female chicken or rooster, eggs, ducks, anvil, rock, heavy concrete font, bubble font).
  Cloud
  

Should not have

• No yo mama jokes, or anything machist.
  Not childish
  No simple wingsuit outline with text
  Probably no human figure.
  No mountains (we jump from planes and do not want any confusion with base jumping)
  

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Files

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