• US$350

• 12 designs

• 6 designers

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Flyer Design Brief

Project is urgent and I need a layout by mid afternoon PST tomorrow, 4/13

I need to mock up a 1/2 page catalogue page for my toy line to present to a huge UK retailer named Argos.

Product line is Mechatars and you can see them at www.Mechatars.com. Packaging (FPO) will provide more product insight as well. Its a line of interactive ROBOTS and integrated online game. Sold in the RC aisle in toy stores. very cool

We are a small personal robotics company based in SFO. Launched this product line in the US last year and now intorducing it to the UK in 2012. Argos is one of the largest retailers in the UK. They have physical stores where you select items and then order them through catalogue. Like Ikea without the onsite pick up.

The toy will be for their winter, Christmas catalogue. I'd like to see designs that are exciting for boys 7-9 years old who like action and battling toys, videogames, turnbased card games like Pokemon, etc.

The final design needs to communicate the core play pattern, awesome value for a high tech robotic toy and online video game combination- Mechatars

Target Market(s)

United Kingdom Boys 7-9 years old. Love tech, robots, battling video games, Online gaming and turn based strategy card games like Pokemon

Industry/Entity Type

Games

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Here is an example ad and a template for the layout:
  
  https://docs.google.com/open?id=0B8VQAhlpOij2UmxKNnh2MWZRRkdtckhRd0hJNmJ1QQ
  
  Must be 1/2 of an A4 page layout
  
  Please include an image of a power pack as an added bonus.
  http://www.amazon.com/Mechatars-Power-Pack-Zephyins-Howler/dp/B005VG67D2/ref=pd_sim_t_3
  
  IMPORTANT. Try to get a look and feel associated with the new packaging ( see attached files). Applesque.
  
  ping me if you have any issues opening. will include in upload as well
  
  Must: Highlight the three part play pattern: "Train. Connect. Battle."
  
  Highlight value of getting Interactive robot and Online game
  
  Price points are in British Pounds vs Dollars 49.99 pounds for the toy
  
  Show the actual robots (images linked)
  
  mechatars logo
  
  Screen shot of online game
  
  key contents:
  - Interactive Robot
  - Exclusive Online video game access
  - Digital Robot Controller (DRC)
  - Free Power Pack weapons upgrade (9.99 pound value)
  - Digital comic- "Mechatars Origins"
  - USB cable
  

Nice to have

• All copy points dont need to be figured out immediately. Please use placeholder copy initially. More interested in seeing the layout by tomorrow mid-day. Copy points to follow immediately for close out of project by Sunday.
  
  Images of the new white packaging (attached files)
  
  Ok to use images of Mechatars grabbed from the web
  
  Nice to have some imagery of kids with the toys but you'll need to grab from the web as well. (i may find some for upload file)

Should not have

• Girls
  competitive toys
  Old Mechatars packaging (black box)
  Please do not match to a black background perold packaging and current website. Use the new packaging for art direction. See attachments to this brief.

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Files

Download all files - 8.2 MB