• US$190

• 47 designs

• 14 designers

---

Poster Design Brief

Black and Blue Brewery sits on the Black river in Port Huron MI. (330 Quay ST) We are 1/4 mile from the St Clair River and 1 mile from Lake Huron(one of the great lakes) In the spring-summer-fall we have lots of boat traffic coming to our docks to dock and come in for our cold beer and wings! I would like posters of each beer style we are brewing, currently there are 6. see banner picture attached. I am looking for a poster of each beer that would provoke excitement and interest in both the Black & Blue Brand and the beer on the poster. I am wide open on style of poster. The attachments are there to be used if you see a fit. (primarily to help you get to know the place). The medallion is our primary branding logo. The shimmering night water of the brewery back picture could make a cool backdrop or a cut portion/ or not. The banner picture has all the beer types and names. I would like a poster for each beer...I could be sold a poster with two or three beers if it didn't lose the individual beers.

Boat Race
Tart crisp taste
mild flavor
not to strong
recommend for people who want beer with a light flavor
mild
bitter with lite body and good finish with no after taste

Pleasure Cruise
smooth clean taste
lite taste
clean and light
light flavor sweet kick at the end
lite body
very comparable to domestic

Brown
nice brown color
aroma of caramel and chocolate
not to heavy
strong bold taste
tart strong flavor
strong, super light and airy

Stout
nice stout
clean flavor
not to heavy
notes of a cinnamon oatmeal flavor
tart and bitter
aromatic, creamy finish and nice and heavy
hints of cocoa

Big Blonde
clean and fruity with hints of Banana and citrus
notes of Banana
clean crisp taste
light/medium flavor
tart yet sweet
aromatic with hint of Banana

2 Rivers
a nice hopy IPA with hints of citrus and earthy notes
strong citrus taste
piney and very earthy
Tart and heavy

Target Market(s)

Beer Drinkers entering my brewery. Community as i post posters

---

Font styles to use

Other font styles liked:

• see material uploaded, use font on medallion for brewery. open on rest of poster

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• brand awareness, very cool vibe. colorful.
• Beers below listed as shown in new pictures( darkest to lightest color)
• they are all big beers ranging from 6.2 - 7.2 ABV. full of flavor. the ways beers should be brewed
• Black River Silt Oatmeal Stout
• Brown
• 2 Rivers IPA
• Boat Race ...English Pale Ale
• Big Blond
• Pleasure Cruise....Pale Ale
• I have been asked to put up more info on beers we make....

Nice to have

• almost like a movie release poster
• Multiple beers on one poster

Should not have

• plain white poster

---

Files

Download all files - 9.8 MB