• US$500

• 38 designs

• 13 designers

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Packaging Design Brief

Logo and general packaging design for premium quality, price conscious super foods.

Initial product portfolio includes:

Organic Raw Chia Seeds - Resealable plastic bags with 3 x 5 label.
Organic Cold Pressed Coconut Oil (plastic jar) - 2.5 x 6.5 label

The design should be transferable to additional products.

Project requirements:

The design should be simple and the core trade dress should be no more than 2 or 3 colors. The logo should reproduce well in black/1 color.

The idea of this design is to convey quality and simplicity, like a "no frills", premium quality brand.

Deliverable: fully editable (text and illustration):

Logo.

Basic Jar label design.

Basic Bag label design.

Target Market(s)

Educated women aged 22-45

Industry/Entity Type

Plastic

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear, simple logo, delivered in vector form, 1 color/black.
• Use of logo on 1 jar label and 1 bag label, each with product name and space for required and optional marketing content.

Nice to have

• Additional iterations of the design to demonstrate your concept of how we will visually vary additional items in jars and bags.
• i.e. What an additional product in a bag would look like for purposes of brand consistency and product differentiation on shelf or online in e-store.

Should not have

• overly detailed graphics that don't scale well and/or may be hard to read or understand. 4 color design elements (except to simiulate how the product may look through the clear jar or bag or how the product may be placed in a simulated surrounding or ad.