• US$150

• 71 designs

• 32 designers

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Logo Design Brief

We need a logo, and accompanying Facebook and Twitter covers for a website/social media presence dedicated to fact-based communication about animal welfare science. The site/social accounts, www.animalwelfareschool.com, will be where Dr. Hillary Noyes, a veterinarian, shares what she's learning while pursuing a veterinary animal welfare specialty residency. The goal is to provide relatable facts, teach people where their food comes from and why they should care without emotional sensationalization. Looking for a design that is positive in attitude and cartoony without being cheesy, and simple in design. I would potentially be open to other ideas but as of now, I'm envisioning a pig in a graduation cap for the logo, and expanding that to more animals in a schoolroom setting for the covers. I've included a generic sample of the style I like but I want something bespoke, not a DIY from that website that anyone can replicate.

Target Market(s)

Health/planet conscious grocery consumers (likely middle+ class women); veterinary care staff/other animal lovers, science-lovers

Industry/Entity Type

Veterinary

Logo Text

Main text: Animal Welfare School; Slogan (underneath): Be Nice To Your Food

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple, solid-color blocks/silhouette looks, positive feel, main text and slogan

Nice to have

• pig in graduation cap as logo; that same pig teaching a line of other animals sitting as if in school for social media covers. Open to other brilliant ideas but that's what I've been picturing.

Should not have

• Cheesy detailed facial features/smiles on the animals, hearts

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