• US$150

• 204 designs

• 71 designers

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Logo Design Brief

Off the Grid Trailers is a niche, RV Dealership that provides sales and rentals of the most aggressive, off-road, high-end, overland-style travel trailers on the market! Our customers range from adventure-seeking millennials to baby boomers, who seek a rugged, off-road trailer for adventure travel. <br/><br/>What unites our buyers is their quest for being off the grid - on a mountain, in the water, scaling granite, and living off the land. They appreciate the moments that matter, and seek that in all that they do.<br/><br/>The brands we sell include the following:<br/>https://www.blackseriescamper.com/<br/>https://taxaoutdoors.com/<br/>https://itwoverland.com/<br/>https://www.opuscamper.us/<br/>https://conqueror4x4usa.com/<br/><br/>The logo design that we are looking for will reflect a clean, techy, and icon based design. The icon should be able stand on it's own and be versatile enough to span a family of brands - it should be more about the outdoors and being off the grid, than directly representative of trailers for example. Our future offering will include Off the Grid Cycling, Off the Grid ATVs, Off the Grid Climbing, among others. We don't suggest a national park / badge / patch style design, as this is too playful.<br/>

Target Market(s)

One of our key target markets are what we call "Future Ready Experiencers". Their average age is 33, have very active lifestyles, seek out cool life experiences, adopt new technology early and are very active on social media. They embrace disruption.

Future Ready Experiencers are primarily urban, educated, married with kids and own a home. They love to travel and enjoy driving as an activity; many currently own some type of outdoor toy vehicle such as a motorboat, jet ski, ATV, motorcycles, etc. They are not content to sit around outdoors, relax and do nothing.

Contact Information for Business Card

Loren Walker
President
702-755-0992
lwalker@offthegridtrailers.com

10040 W CHEYENNE AVE #170-61
LAS VEGAS, NV 89129-7719

www.offthegridtrailers.com

Logo Text

Off the Grid Trailers

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon based design where the icon can expand into a family of brands, beyond travel trailers. It should be clean and techy.

Nice to have

• The attached images are ok, but not great. These are meant to show examples of icon and text based inspiration, but not specific direction.

Should not have

• It should not look like a youth camp, national park logo, or boy scout badge. We don't recommend having an image of a trailer, jeep, etc as these are too specific.
• Note that there is a similar company, offgridtrailers.com, that we want to avoid looking like.

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Files

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