Love Rhino's? Help us create a new logo for our annual fundraiser

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Logo Design Brief
Create a branded, impact logo for the American Association of Zoo Keeper’s – Bowling for Rhinos program.
Updates
Project Deadline Extended
Reason: We've been lagging on providing feedback, so to be fair, we're extending the deadline to do this right.
Added Friday, January 31, 2014
Target Market(s)
Entity
The American Association of Zoo Keepers is a membership and conservation non-profit organization with approximately 3000 members, worldwide. The Association has 100 Chapters affiliated with local zoos and aquariums across North America who in turn contribute approximately $250,000.00 per year to local, national and international conservation projects.
Visit aazk.org to learn more about the Association and Bowling for Rhinos
Program
Bowling for Rhinos was conceived in 1990 and has evolved into an internationally recognized conservation program of the American Association of Zoo Keepers, in where Chapters, facilities and members under the branded name “Bowling for Rhinos” hold a fundraising event, normally a “Bowl-a-thon” to generate monies used to support rhino and rhino habitat conservation. The American Association of Zoo Keepers partners with:
Lewa Wildlife Conservancy
International Rhino Foundation
Action for Cheetahs in Kenya
To conserve five species of rhinos on two continents and all the flora and fauna that co-exist within the rhino’s habitat which include a multitude of endangered and threatened species. The tag line associated with the Program is “Bowling for Rhinos – Orchids to Elephants; Habitat and Species Conservation”.
Bowling for Rhinos generates $500,000.00 per year and in 2014, its’ 25th year the Program, will break the 5 million dollar mark in funds raised for rhino habitat conservation. The American Association of Zoo Keepers is proud to state to all contributors of the Program that 100% of the profits go directly to our partners to fund habitat conservation, species protection, cultural education and in-situ behavioral research.
Logo Text
Bowling for Rhinos - American Association of Zoo Keepers
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Requirements
Must have
- Acronym Branding
- AAZK - American Association of Zoo Keepers
- BFR – Bowling for Rhinos
- Design Element Considerations
- • Five Species of Rhinos
- • Rhino Head/Rhino Horn
- • Bowling (pins/lane/balls)
- • Habitat Conservation
- Parameters
- • Two-color
- • Vertical and Horizontal Designs
- • AAZK and BFR Acronyms Included
- • Anticipated Media: Stationary/Forms, Lapel Pin, Stickers/Decals, T-shirt