Logo for new Electrical Company looking to break into competitive market

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This customer received 204 logo designs from 101 designers. They chose this logo design from putrajawa 2 as the winning design.
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Logo Design Brief
Sam Cooper Electrical Ltd
I’m looking for a logo to be used in marketing materials including print and online advertising, as well as screen writing on the side of my work van.
I’m interested in the fresh, crisp modern design perhaps using straight lines in places.
Like idea of acronyms, SCE, but open to other ideas. This logo needs to work on a red coloured van.
Target Market(s)
Domestic, industrial, commercial electrical work.
Industry/Entity Type
Electrical
Logo Text
“Sam Cooper Electrical Ltd” or “SCE”
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sam Cooper Electrical Ltd or SCE
- Logo to be clear and crisp and can be read on the side of the van it’s moving.
- Prefer straight lines. Must not clash with the colour red
Should not have
- Cartoon characters or gimmicks. Overly bright colours that clash with a red van.