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DSD DR Institute
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This customer received 23 business card designs from 9 designers. They chose this business card design from Aaaron as the winning design.
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A$140
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23 designs
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9 designers
Business Card Design Brief
Cosmetic dentistry Utilizing the latest smile simulation technology (DSD )to show patients their after smile results and allow them to be involved in the design prior to treatment
Please review the following websites to understand the concept:
http://www.youtube.com/watch?v=XsDGqnIETdg
http://www.youtube.com/watch?v=Pijxq0yxFzo
www.dsdonline.com.au
www.derryrogers.com.au
Dr Derry Rogers the Clinical director of the DR Institute is the leading cosmetic dentist in Australia and runs the Institute that teaches dentists how to deliver their cosmetic results
he also owns the Australian rites to DSD
Updates
It may be necessary to do 2 versions for the cards
One for the female market that basically trends of the Youtube site i sent that "sex sells" and youthful smiles are more attractive for the aging woman who has the $$ to spend on a Smile makeover
A second card that is for the male senior manager exec who has not looked after their teeth due to work commitments but does not want the Smile Makeover look yet they need to compete with the younger execs snapping at their heels and if they are in the media they want to have an improved smile
The Simulation process we have developed allows them to see the end result before they commit
Their greatest fear is the obvious smile change and the CHICLET SMILE look
Added Saturday, January 18, 2014
Target Market(s)
25-45 year olds, first group the professional male, second group females who want to improve their smile but be able to control the result
Industry/Entity Type
Youtube
Contact Information for Business Card
Digital Smile Design
The DR Institute
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The DSD logo on front with the DR Institute
Nice to have
- background picture of beautiful smile right hand side with copy over it
DSD logo left hand side
