• S$242

• 71 designs

• 27 designers

---

Logo Design Brief

We need a logo design for our kidswear and accessories brand called "Alice in DOT's World". We design and retail apparel and accessories for little girls and their moms.

We would like the logo design to be uplifting, feminine and a bit quirky, preferably incorporating the same little girl motif that is found in Daughters Of Tomorrow's logo.

Brand description & Sample marketing copy:
Alice in DOT’s World is a kidswear & accessories brand inspired by DOT – a little girl with an adventurous spirit, exploring the world around her with innocent wonder.

Alice brings the whimsical and quirky from her wonderland into DOT’s world by use of surprising and fun visual elements to create a world of lovely stuff. DOT loves colors, nature, animals, and all things new, old and wonderful, and she loves sharing them with mom!

Check out pretty dresses, purses and other knick-knacks and accessories from our online shop to find the lovely stuff that rocks DOT’s world – and which you and your little girl would love!

Target Market(s)

Mothers with daughters aged between 3 and 10 years old. Well-educated, well-informed, socially conscious professional or home-maker females, aged 28 to 48 years old, with high disposable personal or household income.

Industry/Entity Type

Retail

Logo Text

Alice in DOT's World / ADW

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• The little girl motif and same shade of pink from Daughters Of Tomorrow's logo.

---

Files