• US$120

• 58 designs

• 9 designers

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Brochure Design Brief

I need a 4 page, full color brochure that is 8.5 x 11 when folded (11 x 17 front/back when printed/unfolded). The brochure is to inform pastors and religious leaders about a private retreat to help them strengthen their marriages. Attached you will find: (1) a Word document with the copy/text and initial guidelines on the page layout (although some flexibility on what text goes on which page is acceptable); (2) a creative brief PDF with some of the visual ideas I have to jumpstart your thinking; (3) logo files for the organization Resilient Marriage (the logo must be included); (4) original scan of tree artwork that can be used as a visual element (this is the same tree that has been converted to a vector file in the logo; please use a color scheme in the brochure that is complementary to this artwork). The overall feel for this piece should be timeless, classic, welcoming and approachable. The font in the logo is Audrey, although it has been stylized a bit. Please take that into account when selecting fonts for the layout. I do not yet have the photo of Phil & Vicky (the hosts of this retreat) for you to include with their bios. Please insert a placeholder image for now and I will get you the actual photo in a few days. Once we get to the final stage, I would also like to have a version of the file that is laid out as 4 individual 8.5x11 pages so it can be printed in that format if needed. I would also like to have a PDF version of each file.

Target Market(s)

The initial target market for this type of service will be males (who typically recommend the service to couples), but the ultimate decision maker will probably be a female (the wife of the couple that will attend the retreat).

Industry/Entity Type

Counseling

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Font styles to use

Other font styles liked:

• Audrey

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo for Resilient Marriage. Color scheme that is complementary to the tree artwork provided. Font that incorporates or complements the font in the logo - Audrey. Photo of Phil & Vicky with their bio (use a placeholder for now). Please include at least one or two stock photos of married couples somewhere in the brochure. See the examples in the creative brief and please let me know if you need me to provide the actual files (if you do not have access to Adobe Stock).

Nice to have

• A design option that includes an infographic/icon style for me to consider. See creative brief document for more on this idea.

Should not have

• Note: I removed the prior instructions indicating this design should not have a full page bleed. That is no longer a limitation on this design. Feel free to go with what you think looks best to make your submission as strong as possible.

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Files

Download all files - 53.6 MB