Update Existing Homepage

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This customer received 13 web designs from 5 designers. They chose this web design from Dayiskuan as the winning design.
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Web Design Brief
Here’s the scoop… we want to update our homepage here with a more modern look: wws.Site-Reference.com
I am NOT looking for a brand new design; as our site has many pages, and section. Instead I want a new more modern design based on the existing design (if that make sense)
Whatever new design…must match the rest of the site
I want the current header (menu and up) as well as the current footer to stay the same; it’s everything in between that has to change.
What I’m really looking for is:
- Better use of space
- Better emphasis on key components
- Addition of a new section (more about that below)
- More modern feel
By modern I mean the icons we use are getting a bit cheesy, the straight layout is also dated, etc
Here are the elements that I need to have on the page in ORDER OF IMPORTANCE:
1) ADVERTISING SPACE: while I don’t want huge flashing ads front and center, this being an information site, ads are our #1 source of revenue and as such are important. I would like to see several add slots of various sizes (standard sizes) throughout the page in eye catching spots (not hidden in the bottom right corner)
2) ARTICLES: articles are our main draw. If you look at the current design you will see there is a lead article at the top left of the page and then a series of other articles down the middle
3) NEWSLETTER SUBSCRIPTION BOX: need to have a section that is highly visible for people to subscribe to our newsletter (doesn’t have to be as big as the existing one)
4) BLOG POSTS (‘the experts say’ section): besides articles we also have blog posts. However I’m thinking we could combine the articles and the blog posts into 1 section titled “news” or something to save space. And the blog posts could just have an identifier at the beginning of the title such as “Blog: post title”
5) VIDEOS: don’t need to show a ton of vids, but would like room for 1 main video and a few suggestions of others.
What I have seen a bunch of new websites use is a type rotating ‘newsboard’, like the one on the yahoo homepage for example. Perhaps using an idea like that could be cool. You could feature 1 article, 1 blog post, 1 video, or something in it and have it rotate.
6) RESOURCES: This is something that is not ‘really’ currently on the homepage. By that I mean there is a “webmaster resources” section + a “webmaster tools” section but these are dated. Dated because we recently added a new directory to the site: http://resources.site-reference.com/ - so what I would like to do now is combine those 2 section; 1) invite people to check out the directory + submit there and 2) list a few of the newer entries (ie. new entries automatically get posted on the section of our homepage
7) FORUM DISCUSSIONS: if you look at the “Industry Discussions and Help” section, those are the latest discussions from our forums http://forums.site-reference.com/
That is it…good luck,
Nic
Target Market(s)
web professionals
Industry/Entity Type
Industry
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- see description
Nice to have
- see description
Should not have
- see description