• A$240

• 165 designs

• 63 designers

---

Logo Design Brief

We need a logo, for a new company in Australia, producing all natural body care products for both men and women. We require the logo to be the trading name of the business, a logotype, with possibly a logomark, but not essential, we want it to appeal to Gen Z and Millenials, with a feeling of wisdom, strength and assurance. The business will be an e-commerce platform utilising social media. The logotype colour will change on each product depending on the background colour of the packaging. Therefore I want the logotype to be all one colour, as the packaging will be another colour.

Target Market(s)

Millenials, Gen Z, Health conscious, Trendsetters, environmentalist, Males and Females equally.

Industry/Entity Type

Skin Care Product

Logo Text

FRANK + BARE

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• LAO MN

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• simplicity, must be gender neutral

Nice to have

• a circular icon, using the F+B.

Should not have

• Be too feminine in design,