An auto repair shop - YOU can TRUST

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This customer received 192 logo designs from 105 designers. They chose this logo design from Kim Ji as the winning design.
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Logo Design Brief
I am looking to update my current design. I made my current logo when I first opened. I was a one man shop for almost 2 years. I have grown my reputation to be the most honest shop in the area.We offer extreme transparency with our business practices. We now have 4 employees and growing. We only repair the vehicle back to its original specifications or better. Our employees take pride in the work that they do. We don't sell auto repair, we provide our clients with a great experience while making sure their vehicle is safe and reliable for a long time to come. I want either a new/modern version of what I have or A new logo that looks similar to ours but has a modern flair to it. If we are going to change it, I would like to either build a crest logo, incorporate an Oval shape into the logo, or have the top be curved and the shape of a muffin. The logo must put off a trust worthy, friendly, professional feeling.
Target Market(s)
Middle aged men and woman. Family with kids. Both parents work. Committed to taking care of their vehicle. Want a mechanic they can trust to support their goals of keeping a vehicle for as long as possible. Look at their vehicle as an investment. Want their vehicle to be safe and reliable. Have a budget for their auto repairs and maintenance. Household income over 120k per year, driving and Acura, Lexus, Toyota, Honda, Chevrolet, Ford or any asian or american luxury car, truck or suv.
Logo Text
Essex County Auto Repair
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The color blue as in my original logo. Looking for something blue and white or blue and light gray.