APEX PD: develop logo and artwork

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This customer received 225 logo designs from 96 designers. They chose this logo design from trufya as the winning design.
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Logo Design Brief
Design a new logo for Apex Product Development. We are an Engineering Consultancy. We want to explore 2 areas around APEX
1. Apex as in PEAK, or HIGHEST POINT. 2. Apex, as in the APEX of a corner. The innermost part of a turn. We like the idea of APEX being the primary part of the logo, and PD (for Product Development) being below, or smaller.
Target Market(s)
Clients and engineering companies.
Industry/Entity Type
Engineering Consulting
Logo Text
APEX PD
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- APEX PD
Nice to have
- We like the idea of APEX being the primary text and LOGO and PD being below or secondary. APEX is what we want to stick. PD is a descriptor.