Healthy eating during pregnancy and in early childhood

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This customer received 167 logo designs from 67 designers. They chose this logo design from Wynny Lim as the winning design.
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Logo Design Brief
The project is a nutrition, food skills and healthy eating program that educates women of reproductive age about the importance of healthy eating prior to and during pregnancy in addition to setting their children up with healthy eating habits.
We need a logo that represents pregnancy, healthy eating and young families.
It can include imagery associated with food such as an avocado cut in half with the seed representing the baby in utero with outer avocado being the mother. It can also include aspects around cooking.
The logo will be used on education material, recipes and website.
Target Market(s)
Women and young families from culturally diverse background
Industry/Entity Type
Nutrition
Logo Text
Nourish'n'Nurture
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Other font styles liked:
- comic sans, bradley hand
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Imagery associated with pregnancy and/or mothers with babies or young children.
- Imagery associated with healthy food.
Nice to have
- Mother and/or child represented by healthy food e.g. avocado is mother and seed is baby.
- Soft lines
- Femininity
Should not have
- Unhealthy food such as confectionery
- Masculinity