100 Year Anniversary Logo for Insurance Company

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This customer received 116 logo designs from 60 designers. They chose this logo design from Aimar ALV as the winning design.
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Logo Design Brief
We need a 100 year anniversary logo to supplement the main brand logo and be creative, fresh, yet adhere to the brand style. Can be a stand alone icon element and/or integrated in with the Wells Insurance company logo - open to options. The company is an insurance broker who offers personal lines, commercial, employee benefits, and marine insurance. Needs to be forward thinking design and not old time or classic. No extravagant banners, ribbons or wild script fonts. Looking for a clean, classic, modern and professional look.
Industry/Entity Type
Insurance Broker
Logo Text
Celebrating 100 Years
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 100
Nice to have
- Dates 1919-2019
Should not have
- Elaborate script, old fashioned look